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Stanley's Services Firm Wants to Enter an Embryonic Market, but It

Question 50

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Stanley's services firm wants to enter an embryonic market, but it doesn't have enough cash to purchase the required assets. Which of the following strategies would you recommend to Stanley?


A) Diversify through acquisition.
B) Do not diversify at all.
C) Diversify with an internal new venture.
D) Diversify with a joint venture.
E) Diversify through vertical integration.

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