Multiple Choice
Which of the following statements is true about localization strategy?
A) It focuses on marketing a standardized product worldwide to achieve cost reductions.
B) It makes most sense when cost pressures are extremely intense.
C) It is most appropriate when there are similarities among consumer tastes and preferences across nations.
D) It involves some duplication of functions and smaller production runs.
E) It usually relieves companies of the task of closely monitoring their costs.
Correct Answer:

Verified
Correct Answer:
Verified
Q49: Strong pressures for convergence due to a
Q50: What are the potential benefits and risks
Q51: The steps a company should take to
Q52: If a company's competitive advantage derives from
Q53: The Achilles heel of international strategy is
Q55: Which of the following is a disadvantage
Q56: How do the pressures for cost reductions
Q57: Company A has entered into an alliance
Q58: The globalization of production has been decreasing
Q59: Which of the following might necessitate the