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Which of the Following Statements Is True About Localization Strategy

Question 54

Multiple Choice

Which of the following statements is true about localization strategy?


A) It focuses on marketing a standardized product worldwide to achieve cost reductions.
B) It makes most sense when cost pressures are extremely intense.
C) It is most appropriate when there are similarities among consumer tastes and preferences across nations.
D) It involves some duplication of functions and smaller production runs.
E) It usually relieves companies of the task of closely monitoring their costs.

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