Multiple Choice
WKL Entertainment Inc. is a service-based firm with very few competitors. The company is looking to sell the same basic product services in different nations and charge a relatively high price for it. WKL does not face direct competitors, so the company does not have to deal with strong pressures to minimize its costs. Which of the following strategies should WKL Entertainment Inc. managers pursue?
A) Global standardization
B) Transnational
C) Localization
D) International
E) Multinational
Correct Answer:
Verified
Correct Answer:
Verified
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