Ford and Mazda Have Decided to Enter into a Strategic

Multiple Choice

Ford and Mazda have decided to enter into a strategic alliance and have agreed upon an appropriate alliance structure. The companies have decided to host a conference for management and employees to better understand the purpose and objectives of the alliance and allow employees of both companies to build interpersonal relationships which will build trust and facilitate harmonious relations between the two firms. Which of the following describes this alliance management technique?

A) Building relational capital
B) Awareness of cultural sensitivity
C) Creating learning symmetry
D) Securing competitive position
E) Establishing a cost-sharing partnership