Aggressive Marketing Strategies Such as Substantial Upfront Marketing and Point-Of-Sales

Multiple Choice

Aggressive marketing strategies such as substantial upfront marketing and point-of-sales promotion techniques:

A) deters early adopters.
B) helps a company jump-start demand.
C) results in lower emphasis on killer applications.
D) attracts potential early adopters who will bear the switching costs associated with adopting the format..
E) usually triggers a negative feedback loop.