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When a First Mover Does Not Have Complementary Assets, Barriers

Question 52

Multiple Choice

When a first mover does not have complementary assets, barriers to imitation are high, and there are several capable competitors, the first mover should:


A) license the innovation to others.
B) enter into a joint venture to protect the product.
C) lower the barriers for imitation.
D) sell the technology outright to another firm.
E) wait until competitors develop an alternative product.

Correct Answer:

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