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    Exam 6: Business-Level Strategy and the Industry Environment
  5. Question
    A New Product's Relative Advantage Refers to the Degree to Which
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A New Product's Relative Advantage Refers to the Degree to Which

Question 65

Question 65

True/False

A new product's relative advantage refers to the degree to which a new product is perceived as being better at satisfying customer needs than the product that it supersedes.

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