Multiple Choice
The Smith boys want to get the new Xbox console for Christmas, but their parents are hesitant to buy it because the family already owns the two latest versions of the PlayStation consoles with multiple games and extra controllers. Their decision to remain with the PlayStation is due to which of the following?
A) Switching costs
B) Bargaining power
C) Risk of entry
D) Brand loyalty
E) Lack of economies of scale
Correct Answer:
Verified
Correct Answer:
Verified
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