Consider the Macroenvironment Facing a Large, International Airline Headquartered in the United
Essay
Consider the macroenvironment facing a large, international airline headquartered in the United States (such as American Airlines or United Airlines). Give at least three examples of important trends or events from each of the segments of the airline's macroenvironment (macroeconomic, global, technological, demographic, social, political, and legal), and explain whether each represents a threat or an opportunity for the firm.
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