One of the Best Ways to Analyze the Effectiveness of a Media

Multiple Choice

One of the best ways to analyze the effectiveness of a media advertisement is to:

A) analyze the total cost of the advertisement posted through a specific media source.
B) identify the total number of organizational citizenship behaviors generated by the advertisement.
C) determine the ratio of the hired number of applicants to the total number of applicants.
D) conduct a follow-up to see which media sources produced longer-lasting and better-performing employees.