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    Introducing Communication Research
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    Exam 5: Measurement: Research Using Numbers
  5. Question
    Semantic Differential-Format Questions Use a Scale Anchored by ______
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Semantic Differential-Format Questions Use a Scale Anchored by ______

Question 45

Question 45

Multiple Choice

Semantic differential-format questions use a scale anchored by ______.


A) words with opposite meanings
B) "strongly agree" and "strongly disagree"
C) 0 and 10
D) "yes" and "no"

Correct Answer:

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