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TABLE 12-2 Many Companies Use Well-Known Celebrities as Spokespersons in Their TV

Question 12

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TABLE 12-2
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.
TABLE 12-2 Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below. -Referring to Table 12-2, the calculated test statistic is A) -0.1006 B) 0.00 C) 5.9418 D) 6.1194
-Referring to Table 12-2, the calculated test statistic is


A) -0.1006
B) 0.00
C) 5.9418
D) 6.1194

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