TABLE 12-2 Many Companies Use Well-Known Celebrities as Spokespersons in Their TV

Multiple Choice

TABLE 12-2
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.

-Referring to Table 12-2, the degrees of freedom of the test statistic are

A) 1
B) 2
C) 4
D) 299