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A Marketing Research Firm,in Conducting a Comparative Taste Test,provided Three

Question 154

Multiple Choice

A marketing research firm,in conducting a comparative taste test,provided three types of peanut butter to a sample of households randomly selected within the state.Which of the 4 methods of data collection is involved when people are asked to compare the three types of peanut butter?


A) Published sources
B) Experimentation
C) Surveying
D) Observation

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