Advertisers Try to Make Consumers Feel More Connected to Their

Multiple Choice

Advertisers try to make consumers feel more connected to their product so that the consumers perceive there to be fewer substitutes for the product. Ideally (from the advertiser's perspective) this will ____________ the price elasticity of demand for the product to the point where demand is ____________ resulting ultimately in higher profits.

A) lower; inelastic
B) lower; elastic
C) raise; inelastic
D) raise; elastic