Peter,marketing Director at Shout,has Been Using PrintSmart Products for Years

Multiple Choice

Peter,marketing director at Shout,has been using PrintSmart products for years and feels that they have served Shout's marketing needs well.Beth,head of Shout's technology department,has discovered a new brand of products,TopPrint,and explains to Peter that she feels they should switch brands.Peter is having difficulty listening to Beth's perspective because of his favorable experience with PrintSmart.Peter's reaction to Beth is being filtered by​

A) ​emotions.
B) ​role expectations.
C) ​gender bias.
D) ​attitudes.