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    Exam 21: Multidimensional Scaling and Conjoint Analysis
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    A Few Respondents Who Are Unfamiliar with the Objects to Be
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A Few Respondents Who Are Unfamiliar with the Objects to Be

Question 46

Question 46

True/False

A few respondents who are unfamiliar with the objects to be mapped should be included in generating a perceptual map to ensure adequate representation of the population.

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