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    Exam 21: Multidimensional Scaling and Conjoint Analysis
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    In Theory, Before Respondents Can Knowledgeably Make Trade-Offs, They Must
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In Theory, Before Respondents Can Knowledgeably Make Trade-Offs, They Must

Question 22

Question 22

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In theory, before respondents can knowledgeably make trade-offs, they must compare different attributes and evaluate the desirability of the various levels of each attribute.

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