Working with MDS Includes All the Following Problems Except

Multiple Choice

Working with MDS includes all the following problems except:

A) when more than two or three dimensions are needed, the usefulness is reduced.
B) perceptual mapping has not been proven to be reliable across different methods.
C) the interpretation of dimensions is difficult since several attributes are involved.
D) maps are not usually based on groups that are aggregated with respect to their familiarity with products, usage levels and attitudes.