menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Marketing Research
  4. Exam
    Exam 11: Attitude Measurement
  5. Question
    Paired Comparisons Are an Example of
Solved

Paired Comparisons Are an Example of

Question 79

Question 79

Multiple Choice

Paired comparisons are an example of


A) constant sum scales.
B) Thurstone scales.
C) the associative scaling technique.
D) rank-order scales.
E) none of the above.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q74: If a researcher needs to make comparisons

Q75: A Likert scale is also called a

Q76: In nominal scales<br>A)the researcher obtains a ranking

Q77: The objective of item analysis in the

Q78: A similarity judgment belongs to the liking

Q80: When dealing with an interval scale such

Q81: Mathematically, reliability can be represented as the

Q82: Virtually any attitude scaling technique can be

Q83: In general, a "don't know" category should

Q84: Data on company's actual sales would be

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines