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    Marketing Research
  4. Exam
    Exam 10: Information From Respondents: Survey Methods
  5. Question
    The Major Disadvantage of the Purchase Intercept Technique Is That
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The Major Disadvantage of the Purchase Intercept Technique Is That

Question 3

Question 3

True/False

The major disadvantage of the purchase intercept technique is that it does not aid in buyer recall.

Correct Answer:

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