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    Exam 10: Information From Respondents: Survey Methods
  5. Question
    The Most Popular Primary Data Collection Method in Marketing Research
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The Most Popular Primary Data Collection Method in Marketing Research

Question 20

Question 20

Multiple Choice

The most popular primary data collection method in marketing research is


A) observation.
B) survey.
C) focus group.
D) experiment.
E) none of the above.

Correct Answer:

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