Purchase Intercept Technique

Multiple Choice

Purchase Intercept technique

A) dominates the personal interview with respect to speed, absence of administrative problems, and lower cost per completed interview.
B) It does not give the researcher adequate control over a number of variables and may make it hard for the researcher to predict
Response rates.
C) is to schedule personal interview surveys with questions provided by a number of clients.
D) combines both in-store observation and in-store interviewing to asses shopping behavior.
E) none of the above.