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    Marketing Research
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    Exam 1: A Decision Making Perspective on Marketing Intelligence
  5. Question
    Continuous Information Is Essential, Especially on Key Variables in the Market
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Continuous Information Is Essential, Especially on Key Variables in the Market

Question 42

Question 42

True/False

Continuous information is essential, especially on key variables in the market, since the speed and direction of change can be gauged only if there are benchmarks from which to measure.

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