Multiple Choice
Market intelligence MI) is
A) The process of acquiring and analyzing information in order to understand the market both existing and potential customers)
B) Determining the current and future needs and preferences, attitudes and behavior of the market
C) Assessing changes in the business environment that may affect the size and nature of the market in future.
D) All of the above
Correct Answer:

Verified
Correct Answer:
Verified
Q29: Marketing intelligence is a form of business
Q30: The identification of problems, opportunities in the
Q31: Obtaining information about customer needs and gather
Q32: Which of the following can be applications
Q33: The following should be included in the
Q35: Producers and Channels have varying knowledge about
Q36: Business Intelligence is the actionable information that
Q37: In a marketing research study, relevance comes
Q38: The information needs for strategy development and
Q39: Marketing research can be used for acquisition