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Melissa Was Interested in Consumer Preferences of Female Undergraduate Students

Question 6

Multiple Choice

Melissa was interested in consumer preferences of female undergraduate students.Melissa found participants for her study,conducted and transcribed interviews,and began to analyze interviewees' responses.After a first pass,Melissa realized class played a bigger role in shaping her interviewees' consumer preferences than she anticipated when designing her interview schedule and so decided to conduct a second round of interviews with additional questions before formulating her findings.Which path did Melissa's research take?


A) Linear
B) Regular
C) Nonlinear
D) Irregular
E) Repetitive

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