Which of the Following Best Describes the Reasons That Justify

Multiple Choice

Which of the following best describes the reasons that justify the need for research when entering new markets?

A) To serve a market efficiently, firms must learn what customers want, why they want it and how they should go about filling their needs.
B) Decisions concerning entry and expansion in overseas markets and the selection and appointment of distributors are often made after a cursory subjective assessment of the situation.
C) To enter a market without conducting marketing research places firms, their assets and their entire operation at risk.
D) All of these choices.