Which of the Following Is Not a Reason Why Firms

Multiple Choice

Which of the following is not a reason why firms are reluctant to engage in international marketing activities?

A) A limited appreciation for the different marketing environment abroad
B) The lack of familiarity with national and international data sources and the inability to use them if obtained
C) That firms often build up their international marketing activities gradually; frequently on the basis of unsolicited orders
D) Converging tastes and preference on a global basis.