Which of the Following Is a Major Benefit That Firms

Multiple Choice

Which of the following is a major benefit that firms obtain by using social media in their international marketing activities?

A) They require minimum commitment of time and resources.
B) It is easier to measure the effectiveness of social media over traditional media.
C) They provide myriad opportunities to develop and maintain awareness of the firm's brands.
D) Internationally, all people and organisations, including those in poor countries, have ready access to social media.