Multiple Choice
The __________ variables are the most fundamental variables in channel design.
A) market variables
B) target markets and industry size
C) distributor reputation and market size
D) cost and analytical technique
E) Which are most important varies by industry.
Correct Answer:

Verified
Correct Answer:
Verified
Q20: In 2010,it is estimated that about _
Q21: According to the text,the most complex market
Q22: Recent research into industrial buyer behavior suggests
Q23: People in industrial organizations who have the
Q24: Generally,as the channel structure grows longer and
Q26: When consumers shop in a retailer's store,buy
Q27: Which of the following purchase roles is
Q28: In the text's example on marketing channel
Q29: Which of the following is not considered
Q30: It is the _ that should drive