Some Producers Use Outside Marketing Research Firms to Learn About

Multiple Choice

Some producers use outside marketing research firms to learn about channel members' needs and wants because:

A) the use of outside parties generally is less expensive.
B) outside parties generally do the job much more quickly.
C) a higher degree of objectivity is likely.
D) channel members will be provide more complete answers if an outside party is conducting a survey.
E) the internal marketing research department members tend to focus on other types of projects.