The Cisco Systems' Example Cited in the Textbook Showed That

Multiple Choice

The Cisco Systems' example cited in the textbook showed that Cisco:

A) Needed to get tougher with its "value-added channel resellers".
B) Needed to provide far more promotional incentives for dealers.
C) Needed dealers to carry more inventory in stock to better serve customers.
D) Had ineffective dealer motivation programs for years.
E) Used training and certification of dealers to lead in the channel.