Blauvelt Electronics Corporation Has Developed a New Instrument-Model GZ-29-That Has

Multiple Choice

Blauvelt Electronics Corporation has developed a new instrument-model GZ-29-that has been designed to outperform a competitor's best-selling instrument. Model GZ-29 has a useful life of 30,000 hours of service and its operating cost is $3.20 per hour. In contrast, the competitor's product has a useful life of 10,000 hours of service and has operating costs that average $5.60 per hour. The competitor's instrument sells for $149,000. Blauvelt has not yet established a selling price for model GZ-29.From a value-based pricing standpoint what is the reference value that Blauvelt should consider when pricing model GZ-29?

A) $205,000
B) $149,000
C) $245,000
D) $447,000