Essay
Buzby Corporation manufactures numerous products, one of which is called Epsilon39. The company has provided the following data about this product:
Required:
a. Management is considering decreasing the price of Epsilon39 by 5%, from $43.00 to $40.85. The company's marketing managers estimate that this price reduction would increase unit sales by 10%, from 60,000 units to 66,000 units. Assuming that the total traceable fixed expense does not change, what net operating income will Epsilon39 earn at a price of $40.85 if this sales forecast is correct?
b. Assuming that the total traceable fixed expense does not change, how many units of Epsilon39 would Buzby need to sell at a price of $40.85 to earn the same net operating income that it currently earns at a price of $43.00? (Round your answer up to the nearest whole number.)
Correct Answer:

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a. The profit at the price of $40.85 per...View Answer
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