To a Channel Manager,the Elements of the Marketing Mix Do

Multiple Choice

To a channel manager,the elements of the marketing mix do all of the following except:

A) They can inhibit the performance of the marketing channel.
B) They can enhance the performance of the marketing channel.
C) They are tools for securing channel member cooperation.
D) They are viewed as resources for the channel manager.
E) They do not affect the performance of other channel members.