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    Exam 10: Product Issues in Channel Management
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    When Levi Strauss Co
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When Levi Strauss Co

Question 5

Question 5

Multiple Choice

When Levi Strauss Co.introduced its Levi Strauss Signature brand jeans,it was engaging in a(n) __________ strategy.


A) trading down
B) trading up
C) expansion
D) contraction
E) high end

Correct Answer:

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