Retailers Can Be Unwilling to Voluntarily Provide Manufacturers with Data

Multiple Choice

Retailers can be unwilling to voluntarily provide manufacturers with data on sales to their customers because:

A) They may not view the manufacturer's brand of products as of great importance to them.
B) Withholding information increases their power in the channel.
C) They fear competitive exposure.
D) The information is proprietary.
E) The data may reveal a company's trade secrets.