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The Limitations of a BCG Matrix Include All of These

Question 80

Multiple Choice

The limitations of a BCG Matrix include all of these except


A) other variables such as size of market and competitive advantage are not considered.
B) not reflecting divisional or industry growth over time.
C) viewing every business as a star,cash cow,dog or question mark can be an oversimplification.
D) requiring at least three years' worth of data.
E) not allowing a company to be classified as somewhere in between two categories.

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