Multiple Choice
Which of the following statements is true about localization strategy?
A) It focuses on marketing a standardized product worldwide to achieve cost reductions.
B) It makes most sense when cost pressures are extremely intense.
C) It is most appropriate when there are similarities across nations with regard to consumer tastes and preferences.
D) It involves some duplication of functions and smaller production runs.
E) It usually relieves companies of the task of closely monitoring their costs.
Correct Answer:

Verified
Correct Answer:
Verified
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