Multiple Choice
WKL Entertainment Inc. is a service-based firm with very few competitors. The company is looking to sell its services in different nations with substantial differences in consumer preferences and where cost pressures are not too intense. Which of the following strategies should WKL Entertainment Inc. managers pursue?
A) Global standardization
B) Transnational
C) Localization
D) International
E) Multinational
Correct Answer:
Verified
Correct Answer:
Verified
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