Possessing Strong Product, Service, and Customer Knowledge Bases Helps Salespeople

Multiple Choice

Possessing strong product, service, and customer knowledge bases helps salespeople do a better job of:

A) creating value-added solutions to the specific needs of their customers.
B) competing on price.
C) knowing how low they can drop the price and still make a profit.
D) increasing profitability by controlling selling expenses.
E) manipulating the customer into buying the most profitable solution.