Jeff Is Working on His Computer When a Sudden Power

Multiple Choice

Jeff is working on his computer when a sudden power surge causes the computer to quit working. Jeff is unable to turn the computer back on and is concerned because he relies heavily on his computer to do his job. Jeff is most likely in which stage of the buying decision process?

A) Evaluating proposals
B) Recognizing a need
C) Describing the desired solution
D) Searching for information
E) Making a purchase