Multiple Choice
Mark is a salesperson who understands the importance of ensuring customers value their interactions with him. Accordingly, Mark focuses on possessing _________________, one of the components of the Two-Factor Model of Buyer Evaluation.
A) Evaluative attributes
B) "Must-have" attributes
C) Delighters
D) Good products
E) Physiological attributes
Correct Answer:
Verified
Correct Answer:
Verified
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