The Manufacturer of Smucker's Jams and Jellies Used the Following

Multiple Choice

The manufacturer of Smucker's jams and jellies used the following slogan for years: "With a name like Smucker's, it has to be good." The ad implies that the brand name is poorly chosen and is a negative attribute that is overcome by the high quality of the
Product. This is an example of a:

A) refutational message
B) confrontational appeal
C) two-sided message
D) one-sided message