The Function of a Headline in a Print Ad Is

Multiple Choice

The function of a headline in a print ad is to do all of the following EXCEPT:

A) lead readers to click on the link to the brand's website
B) perform a segmentation function by attracting the attention and interest of consumers who are the best prospects for a product or service
C) put forth the main theme, appeal, or proposition of the ad in a few words
D) attract readers' attention