Which of the Following Is NOT One of R&P's Suggestions

Multiple Choice

Which of the following is NOT one of R&P's suggestions regarding building brand awareness through recognition and recall?

A) The brand and the category need should be connected in the primary benefit claim.
B) A jingle or similar memory tactic should be included.
C) The primary benefit claim in the ad should be lengthy in order to be easily understood.
D) A bizarre or unusual execution style can be used if it is consistent with the brand attitude objective.