Procter & Gamble Wishes to Encourage Trial Usage of Pampers

Multiple Choice

Procter & Gamble wishes to encourage trial usage of Pampers diapers among parents who currently use another brand, but might be willing to switch. An effective way to do this would be to:

A) distribute free diaper samples to parents of newborns in the hospital
B) encourage testimonials from other parents
C) create a strong comparison ad between Pampers and Huggies diapers
D) insert coupons into Pampers packages