Multiple Choice
According to DAGMAR, the basic function of advertising is to:
A) communicate
B) change behaviour
C) create sales
D) generate action
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q45: at the point of purchase based on
Q46: To many marketing managers, the basic reason
Q47: According to the DAGMAR model, a good
Q48: Before beginning its new advertising campaign, TD
Q49: Which of the following is NOT a
Q51: Companies that develop integrated marketing communications (IMC)
Q52: Brands increasingly encourage website visits, interaction with
Q53: Brand _is often referred to as unaided
Q54: The concept of advertising expenditures producing long
Q55: Marketers may have a _objective when communicating