A New Manufacturer of Stereo Speakers Which Has No Brand

Multiple Choice

A new manufacturer of stereo speakers which has no brand awareness developed a statement of advertising objectives, which stated that the goal of the company's new ad campaign is "To make 30% of the audience aware of our new brand." This statement
Could serve as an example of a:

A) sales objective
B) benchmark measure
C) communications task
D) short-term promotional objective