Multiple Choice
Oreo wishes to create awareness of its new Swedish Fish (gummy candy) filled cookies. According to the hierarchy of effects model, which of the following would be an effective tool to use?
A) bonus packages in store, offering 20% more for the same price as regular Oreos
B) flashy video content on Oreo's website, showing Swedish Fish "swimming to a store near you"
C) sponsorship of 3-on-3 hockey and basketball tournaments, with signage and product sampling
D) magazine ads in publications geared to their intended target audience
Correct Answer:
Verified
Correct Answer:
Verified
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